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Air transat
Tickets Vs Tickets




The World Cup promised belonging, spectacle and once-in-a-lifetime memories. Instead, one of the loudest conversations among fans was frustration over painfully expensive tickets. The more irrational stadium prices became, the more people began questioning what the experience was really worth. 

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W Hotels
Hotel Tales w/ Orville PeckFor W Hotels’ “Hotel Tales” series, we brought Orville Peck’s world to life inside W Austin. The campaign turns the hotel into a surreal stage where fashion, music, and mystery blur together—transforming a stay into a story.

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Orchestre Symphonique de Montréal
Saison 2025/2026

For this season, the Orchestre Symphonique de Montréal wanted to democratize classical music to make it more accessible, relevant, and inspiring to a wider and younger audience.



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National Bank Open

The National Bank Open is Canada’s premier professional tennis tournament, bringing the world’s top players to Montréal and Toronto. For the 2021 edition, we developed a new visual identity to mark the tournament’s rebranding under its new title sponsor, National Bank...



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Casino Loto-Québec

Loto-Québec’s casinos needed more than a visual refresh. They needed a new story. Instead of relying on staged images, we built a narrative rooted in real hospitality and shared moments...




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Hotel Casino Charlevoix Set in the breathtaking Charlevoix region, the Hotel-Casino was reimagined not through the clichés of neon and spectacle, but through the lens of ...



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Spotify Wrapped 2018Spotify Wrapped is an annual campaign that turns listening data into a cultural phenomenon. For the Canadian market, we translated global insights into bold, hyper-local stories celebrating both fans and artists.



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Polo Ralph Lauren 
Fragrance

To celebrate the vibrant pineapple note of Polo 67, Ralph Lauren Fragrances invited artists to reimagine the scent. Vincent Mahé sketched a seaside daydream, bottle in frame, while MadLowes stitched the story through embroidery—transforming the logo and pineapple into a tactile animation.




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Pica MagazineRisk brings us back to the very sources of creation. To create is necessarily to put ourselves in danger, to take a chance. Risk is a difficult concept to delimit, which escapes the rigid contours of the definition. The human nature ...



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Presse Jus 
Playing Cards
Sometimes, you have to make your own luck. I had always dreamed of designing a deck of playing cards ...



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Woven Pixels

This personal project began as an annual ritual: one scarf per year, for three years. The idea was to step away from the computer and return to something tangible, something you could hold ....



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Presse Jus
Screen printing studioScreen printing studioIt's 2023 and everyone in advertising is obsessed with digital platforms. Everyone? Nope. A group of local die-hards are holding out and creating on their own terms...


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Highlow

This personal project explores the tension between simplicity and detail. I started with ultra-low-poly 3D models, stripping forms down to their most basic geometry. Then I contrasted that minimal structure with hyper ....



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  Paul MartelIndex