WORK

PLAY



Orchestre Symphonique de Montréal
Saison 2025/2026

For this season, the Orchestre Symphonique de Montréal wanted to democratize classical music to make it more accessible, relevant, and inspiring to a wider and younger audience.



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National Bank Open

The National Bank Open is Canada’s premier professional tennis tournament, bringing the world’s top players to Montréal and Toronto. For the 2021 edition, we developed a new visual identity to mark the tournament’s rebranding under its new title sponsor, National Bank...



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Casino Loto-Québec

Loto-Québec’s casinos needed more than a visual refresh. They needed a new story. Instead of relying on staged images, we built a narrative rooted in real hospitality and shared moments...




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Hotel Casino Charlevoix Set in the breathtaking Charlevoix region, the Hotel-Casino was reimagined not through the clichés of neon and spectacle, but through the lens of ...



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Spotify Wrapped 2018Spotify Wrapped is an annual campaign that turns listening data into a cultural phenomenon. For the Canadian market, we translated global insights into bold, hyper-local stories celebrating both fans and artists.



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Polo Ralph Lauren 
Fragrance

To celebrate the vibrant pineapple note of Polo 67, Ralph Lauren Fragrances invited artists to reimagine the scent. Vincent Mahé sketched a seaside daydream, bottle in frame, while MadLowes stitched the story through embroidery—transforming the logo and pineapple into a tactile animation.




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Pica MagazineRisk brings us back to the very sources of creation. To create is necessarily to put ourselves in danger, to take a chance. Risk is a difficult concept to delimit, which escapes the rigid contours of the definition. The human nature ...



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Presse Jus 
Playing Cards
Sometimes, you have to make your own luck. I had always dreamed of designing a deck of playing cards ...



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Woven Pixels

This personal project began as an annual ritual: one scarf per year, for three years. The idea was to step away from the computer and return to something tangible, something you could hold ....



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Highlow

This personal project explores the tension between simplicity and detail. I started with ultra-low-poly 3D models, stripping forms down to their most basic geometry. Then I contrasted that minimal structure with hyper ....



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  Paul MartelIndex