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Casino

Loto-Québec’s casinos needed more than a visual refresh. They needed a new story. Instead of relying on staged images, we built a narrative rooted in real hospitality and shared moments. With photographers on-site in the hotels, we created the feeling of a weekend escape: a group of friends moving from room to room, lingering over meals, laughing by the bar, and soaking in the unique atmosphere of each property.

The images feel closer to vacation memories than traditional advertising. Sun-drenched, intimate, and authentic. This series repositions the casino not just as a place to play, but as a destination where style, pleasure, and hospitality meet.

Credit

Jodi+Alex
Photographers

Renaud Lafrenière
Xavier Macdonald
Light Assistants

Mitchell Wright
Digital Imaging Technician

Vanessa Lee Jackson
Props stylist

Jay Forest
Stylist

Alper sisters
Hair and Makeup

Brittany Luttrell
Laetitia
Models

Madame Brown
Production

Sid Lee
Creative direction

WORK

PLAY